DEC 8: The American high-fashion model appears at the TAG Heuer Boutique in London to launch her new watch!  MSRP is approx. $5900 USD From TAG themselves: The launch took place during the opening event of the new TAG Heuer flagship boutique on Oxford Street, London’s most well-known and exciting shopping destination.  Lucky customers who pre-ordered this Limited Edition were also invited to meet Bella personally and collect their purchases on the evening.